Avoid Making These 6 Common Mistakes When Optimizing  for Google News.

Avoid Making These 6 Common Mistakes When Optimizing for Google News.

Believing That You Require AMP For Google News

Accelerate Mobile Pages, more often referred to as AMP, is a project that was initiated by Google in the open-source community in 2015.

In an effort to improve the sluggish performance of publishers on mobile devices, Google came up with this idea.

At the time, conventional news publishers were having a difficult time meeting the re-development needs of the mobile web, thus the idea of this originally seemed appealing to publishers. Mobile traffic was also well on its way to increasing significantly.

However, Google did not exactly choose the route of diplomacy when it came to the framework.

To be included in Google’s mobile Top Stories, publishers were required to implement AMP between the years of 2015 and 2021.

Those individuals who did not comply just missed out on the benefits.

Those that did were rewarded with increased traffic.

On the other hand, they had to contend with the limitations that came with implementing legitimate AMP.

Fortunately, an update in July 2021 got rid of the condition that mobile Top Stories have to use AMP.

It has been shown that you do not need AMP in order to get included in Google News.

Because Google News now sends readers straight to the websites of publishers, it is time to do rid of the framework and concentrate your time and resources on improving other parts of your SEO service in india.

2. Believing That Google News Is Exclusively Intended For News Publishers

Before the end of the year 2019, a publisher had to make adjustments to their website to ensure it complied with certain standards and complete out the appropriate online forms before Google would examine it.

After that, if all went according to plan and Google felt that they were a legitimate publisher, the application that they submitted would be accepted, and the website would be included in Google News and Top Stories.

Things went in a different direction once the brand-new Publisher Center was implemented.

Google did away with the manual clearance forms and replaced them with a whole new inclusion procedure for Google News.

At this time, Google uses an algorithm to choose the websites that will be shown in Google News.

The “official” word is that Google only takes into consideration websites that conform with the content restrictions of Google News and have high-quality material.

Due to the nature of this inclusion procedure, a website does not necessarily have to be a news publisher in order to be included to Google News.

They are eligible to be included in Google News and Top Stories as long as they fulfil all of the requirements.

However, getting into Google News is a great deal more difficult than the description in the official rules suggests it should be.

3. Equating Top Stories and Google News as Being the Same Thing

When you do a search on Google for a subject that is currently trending, the “Top Stories” box that is included in the organic search results will prominently feature the most relevant news results.

The majority of people are under the impression that this box is equivalent to Google News.

It is not that.

Instead, Top Stories is a function of Google Search, the search engine, and not Google News, the aggregator of news stories.

4. Failing to comply with the content policies of Google News

Google News maintains rules to which it holds its publishing partners accountable and expects them to be followed. For instance, the material must not breach Google’s criteria about content that is harmful, misleading, hateful, harassing, medical, terroristic, or sexually explicit. These guidelines cover a wide range of topics.

In addition, there are laws about the manipulation of the media, violence and gore, obscene language, and the use of profanity.

Additionally, there are standards that are feature-specific regarding advertisements, sponsored content, and transparency.

For instance, advertisements and other forms of paid promotion on publishers’ pagers shouldn’t take up more space than the actual content.

In addition, in the interest of maintaining openness, news websites should offer accurate dates and bylines, as well as contact information and details about the publication, the writers, and the publisher.

These are just a few of the things that Google News anticipates you will submit.

Ensure that you have read and comprehended the aggregator’s policies before proceeding with the optimization of your page. If you do not comply, the algorithm will remove you from the competition.

5. Ignoring the resources provided by Google’s Publisher Center

Google eliminated the need for human involvement in the inclusion process by switching to an automated system.

Along with this upgrade, they also introduced a brand-new Publisher Center.

Even while it is possible for your site to appear on Google News even if it is not a Publisher Center-approved site, you shouldn’t disregard it.

The Publisher Center provides a wide variety of useful tools and perks that may significantly improve your position in search engine results.

The capacity to handle several news outlets under the umbrella of a single company is one of these features.

Increasing the visibility of your material on Google News is also possible with the help of Google Publisher Center.

6. Implementing Real-Time Updates to the Google News Publisher Center

The user experience may be negatively affected if you make significant modifications to your publication, such as implementing advertisements, overriding CSS, adding manager-only areas, or publishing content that has not yet been made public.

As a result, you should avoid implementing these kinds of modifications in the live environment before first evaluating them.

To prevent this from happening, be sure to test any changes you make to your publication using Google’s Designer Mode.

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