4 link-building strategies for ecommerce

4 link-building strategies for ecommerce

Linking to Ecommerce Goals

If your website has appealing articles, images, information, or other material, you may attract new visitors.

Once on your website, these visitors may become consumers.

They boost your site’s traffic by visiting. They may link to your material, which increases brand exposure and website traffic.

You may also link to other sites and media to boost your site’s reputation.

Customers dislike conspicuous branding and pushy marketing. To develop your brand and consumer base, provide content that organically draws users to your site.

This establishes you as an educated resource and builds trust. Link building helps accomplish this. How-to:

1. Educate customers

In an education area, provide product-related materials and guides. Knowledge empowers individuals, particularly buyers.

Including an education area on your website helps deter buyers from going elsewhere. They’re more inclined to purchase if they linger on your website SEO services.

An education section establishes you as an authority and offers linkable information.

Take Brilliant Earth’s instructional section:

Website’s education part.

This section addresses diamond fundamentals (cut, colour, clarity) and corporate operations. They may contextualise their items by offering general and product-specific information.

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This section explains and justifies diamond pricing to increase the possibility of a sale.

This page links to relevant wedding and fashion blogs.

If your organisation does its own research, an education section may showcase your skills. More sites will link to your website if your study is unique.

Mailchimp tracked email open rates across its clients’ sectors.

They provide a valuable resource to connect to and establish themselves as industry thought leaders.

A company’s thought-leader email.

Customers are more inclined to buy from you if they feel confidence in themselves and your brand.

Creating an education area creates brand and connections.

2. Explore Brand Mentions

Unlinked brand mentions are opportunities. Any website that may contextually connect to one of your site’s pages is an opportunity to recommend a link insert.

Unlinked brand mentions give practically unprecedented ROI for ecommerce link development. Find a site with a free mention and ask to be linked.

Ahrefs can quickly find feasible website solutions. You should investigate four brand mentions:


Mentions that make thematic/contextual sense but don’t reference your firm, product, or brand.

If you offer pool equipment, your link may fit in an article about summer enjoyment, even if it’s not obvious.

When tackled with rationality and care, these possibilities demand a clear understanding of context.


Finding a mention of your brand without a link is like joining the marathon halfway through.

You may request a link if the mention isn’t unfavourable.


Mentions of your products don’t identify your firm.

If your product fits nicely within the article, these mentions might earn you a backlink.


Retail brand mentions are strong when handled effectively.

If your site offers Gucci merchandise or discount codes, you’re connected to one of the world’s top companies

Simply contact sites that use these or similar phrases and recommend they link to your items or discount coupons.

Now, folks looking for Gucci boost your site.

3. Use research-backed coupons

When individuals feel like they’re receiving a discount, they’re more inclined to purchase. Paying less for more helps consumers feel clever, and generating a favourable brand connection is smart.

Shopify advises implementing promo coupons for holidays and customer appreciation days (like birthdays). To encourage client loyalty, provide new consumers discount codes.

Offer several offers and monitor sales to learn which ones work best.

How you display a discount matters. Marketing professor and author Dr. Jonah Berger found that when buying a $2,000 computer, buyers thought $500 off was a better bargain than 25% off, even if the two discounts were practically equivalent.

A/B testing might help you determine what discounts and coupons your audience prefers.

Avoid making offers a fundamental element of your product, otherwise sales may rely on people who won’t purchase without a discount.

Affiliates & Coupons

Cents of Style offers affiliates unique discount codes and landing pages, which they add to their URLs as UTM code snippets.

4 link-building strategies for ecommerce

These unique codes allow Cents of Style to track the success of their affiliate programme by identifying which affiliate drives traffic.

They incentivize affiliates to distribute the site’s items by offering discounts to their clients.

If you have an affiliate programme, partner with influencers and offer unique discounts. It’s exclusive.

If your affiliates and viewers realise they’re obtaining savings not accessible on other platforms, they’ll be more eager to share to show off their exclusive expertise. Everyone wins: more hits for them and you.

RetailMeNot, Honey, and Ebates aggregate discount codes.

Customers check these sites for bargains before buying. By distributing codes, you may get on their radar.


People love reduced things. Gifts!

Why give away the goods you’re trying to sell? They boost brand recognition and emotion.

I featured them in a SEJ ThinkTank webinar because of their success rate.

As long as you give away something people want, there’s no better method to promote your company and receive free attention.

You may host a giveaway on your website or social media, or with influencers and bloggers. Giveaways with partners let you extend your network and use others’ social followings.